Brand development

The Brand

Established in 1999, Gotham Dental strives to achieve proper overall oral & health care for all of their patients, with state of the art restorative and cosmetic dentistry. Gotham specialize in improving patient smiles with conservative and non-invasive procedures. The office also focuses on bringing the latest technology for traditional dentistry such as cleanings, fillings, 3D oral scanning and single tooth anesthesia. 

The Goal

Souter Partners worked with key stakeholders to develop a unique and timeless visual identity embracing a minimalist aesthetic. Photography of the space, tools, and team was crucial in not only humanizing the brand, unlike most dental practices, but also highlighting the artistic sensibilities embraced by the founder, building on the experience of the office itself.

NEW YORK, NY

The Brand
Tignanello is a line of luxury handbags made using traditional Italian craftsmanship. Across its several collections, Tignanello offers a variety of handbag designs that feature soft leathers, custom hardware, and unmistakable design.

For a limited time during the holiday season, the brand offered a bespoke monogramming program on select bags, available directly from the Tignanello ecommerce site, which proved to be a massive success for the brand.

The Goal
S/P developed all promotional media and strategy for the bespoke monogramming program.

Artist curation

BASED IN/ is a New York City co-working space designed for entrepreneurs and freelancers, fostering creativity and success stories. Souter took on the responsibility of curating a rotating collection of art across its four floors on a biannual basis. The goal was to maintain a fresh and intriguing aesthetic while showcasing emerging local artists from all over New York City.

Brand development

The Brand
Ivy Exec is a curated community of the world’s most successful executives and professionals. It initially emerged as something of a hybrid combining social media and good, old-fashioned business networking; the chance for a community of like-minded professionals to match up with peers, as well as the brand’s exclusive portfolio of career-focused experts, share their goals and aspirations, and find the opportunities that could help them grow in their careers.

The Goal
S/P conducted an exhaustive research campaign in order to develop a modular brand identity that would help Ivy Exec continue to expand while standing out among the ever-growing landscape of competitive entities; further projects included brand strategy, marketing tools, and all onsite content, including photography and copy.

Brand development and design

The Brand
Sunflower Children is a humanitarian aid organization that provides survival and development care for the forgotten children of the world. Founded by Helena Hodova, Sunflower’s efforts encompass medical, nutritional, psychological, educational, adoption and other humanitarian support that nurtures survival, health, growth and hope for orphaned, disabled, abandoned, refugee and impoverished children.

The Goal
S/P worked the company and founders to develop the brand identity, style guidelines, corporate applications, and created all marketing tools.