Artist Curation

In June of 2020, a significant collaboration emerged with BVN Architecture, giving rise to the inception of Re-Ply. It was a time characterized by the zenith of the Covid pandemic and resonant protests ignited by George Floyd’s tragic demise. The cityscape, veiled in protective plywood, evolved into untapped canvases, allowing artists a platform to channel their reflections and cope amidst the prevailing chaos.

Fast forward a year, NeueHouse became the sanctuary for this amalgamation of artistic endeavors. The meticulously orchestrated exhibition displayed the conserved boards, innovative stool prototypes, and a myriad of prints, embodying thousands of snapshots captured in those transformative periods. The showcase was envisioned to elongate the saga of Re-Ply and delve into its historical roots. The rendezvous unfolded with a comprehensive presentation and proceeded with an enlightening roundtable discourse, featuring insights from varied stalwarts in city planning, counting the multi-faceted artist Cavier, a cherished collaborator in this visionary venture, among its contributors.

Artist curation

The Franklin D. Roosevelt Four Freedoms Memorial stands as a testament to the four fundamental freedoms delineated by President Roosevelt in 1941. Nestled adjacent to the historic smallpox hospital in New York City on Roosevelt Island's southern tip, the memorial was envisioned by the illustrious architect, Louis Kahn. Seeking to foster deeper public and press engagement, Howard Axel, the Executive Director of the Four Freedoms Park Conservancy, enlisted the expertise of a seasoned designer to craft a compelling art program.

The ambition was to conceive a foundational blueprint for an art initiative, reflecting the core values and aspirations embodied by the FDR Four Freedoms Park. This initiative aims to spotlight underrecognized artists resonating with thought-provoking narratives and can be rejuvenated annually with themes of enduring pertinence and resonance, thereby sustaining its impact and contemporaneity.

Artist collaboration

TIMEX's partnership with Souter ventures into contemporary art, uniting extraordinary artists like Hank Willis Thomas, Drift, Kara Walker, and more. This groundbreaking collaboration blends the oldest American watch brand with cutting-edge artistic expression, revitalizing TIMEX's image and captivating new audiences.

Contemporary art infuses the brand's identity, forging a dynamic connection with consumers, sparking curiosity and engagement.

The pioneering venture aims to redefine timepieces as statements of art and meaning, leaving an indelible mark on the art world while maintaining TIMEX's legacy of innovation and relevance in the ever-evolving fashion landscape. The collaboration also seeks to create a collectible timepiece that raises awareness of diversity, the environment, and technology innovation.

Artist curation

A curated and commissioned collection has been devised for Greenpoint Landing 1 Bell Slip, in collaboration with Brookfield Properties. The eclectic collection is an amalgamation of multimedia artworks, featuring the creativity of 15 diverse artists from local and international spheres, encompassing photography, painting, printmaking, and drawings.

Encompassing 40 pieces, more than half of the collection puts a spotlight on artists from underrepresented communities. The selected artists are representatives of a global and inclusive ethos, originating from five distinct countries—Japan, Lithuania, England, Holland, and the United States—highlighting the widespread and inclusive nature of the project.

Artist collaboration

Creativity Against Gun Violence (CAGV) is Souter's non-political program aiming to raise awareness of the devastating effects of gun violence. By uniting artists, corporations, and victims, each exhibition engages the public and serves as a healing tool, especially for affected schools and venues. CAGV seeks to become a nationwide movement for real change, and support through sponsorship, donations, and exhibition spaces is crucial at both local and national levels. Local media agencies can also participate in promoting CAGV's mission to the wider public.

Artist curation

A bespoke art collection has been meticulously curated for Four Twenty Kent Avenue, enhancing the living experience in the pulsating heart of Williamsburg, Brooklyn, beside the East River. This architectural marvel, shaped by the distinguished ODA New York, is a composition of three multi-dimensional glass towers.

Drawing inspiration from the elemental themes of "Concrete, Metal, Landscape, and Wood," the art collection adorns the expansive 20,000 sq ft main lobby. It fosters a multifaceted environment that emanates a sense of community and mirrors the dynamic essence of the city, adding another layer of richness to the space.

Artist Collaboration

A innovative project that builds upon the You Pick 24 Count Crayons series. This project brings emerging artists together to create an exclusive capsule collection of products and merchandise, elevating Crayola's reputation in the global artistic community. Aligned with Crayola's legacy values, these artists represent diversity in locations, ages, and aesthetics, empowering children to express themselves creatively and connect with the brand on various levels.

The series begins with the captivating work of 16-year-old American artist, Jack Chin Barker. His Monstars characters serve as an inspiration to embrace individuality and celebrate our unique differences.

Artist collaboration/Brand development

Celebrating the golden jubilee of Title IX, a groundbreaking collaboration, IX50, was initiated, bridging the realms of fashion and art by aligning with female artists from varied backgrounds. This initiative is a salute to diversity and a clarion call for equality.

IX50 introduces limited-edition pieces, each echoing the voices of the gifted female artists, to bolster women in sports. It’s a purpose-driven venture to magnify the essence of Title IX, advocating for women's rights not just in sports but extending its reach further. The collaboration seeks to engrave a positive and enduring imprint in the ongoing quest for equality, exemplifying a unified commitment to championing women's rights.

Provide virtual (and later physical) meeting spaces for the global promadic traveler community. A collaboration between artist Krista Kim and Design Hotel Group to create one-of-a-kind artistic spaces where attendees can meet, both virtually and later, in person, the result of which will trigger a collection of NFTs that will be auctioned.

Project is currently under consideration.

Artist Collaboration

Editions collaboration series inspired by Todd’s rooted history in art.

“I grew up in a family of artists, so my entire life and creative process has been steeped in contemporary art, the movers and shakers of the moment. To me, fashion and art have always gone hand-in-hand.”

Todd Snyder curates limited-edition apparel paired with signed archive prints from diverse artists. Each retail outlet spotlights a chosen regional artist, whether emerging or established, blending fashion with a unique touch of local artistry.

Artist collaboration

A watch remains the quintessential timeless accessory, seamlessly blending with every style and reflecting one's essence. Whether it aligns with the eclectic stripes of Paul Smith, the bold graphics of Kenzo, the refined lines of Getty Richard Meier, or Thom Browne’s patriotic palette, there’s a design motif that speaks to everyone's unique aesthetic.

By forging partnerships with designers who appreciate TIMEX's rich heritage and stylistic ethos, we aim to reinforce TIMEX’s position as a beacon of enduring style, intertwining innovative design with timeless appeal.

Artist Collaboration

“Moments" is a distinctive photographic collaboration devoted to preserving the legacy of historical buildings, capturing them before renovation or enhancing them through artistic collaborations, adding a unique ingredient to the building's brand. Through the discerning lens of photographer Richard Barnes, this project weaves tradition with human narratives to create captivating contemporary portrayals. These meticulously curated, superior-quality photographs serve as visual storytelling elements in rejuvenated spaces, imbuing them with a layer of historical richness. This endeavor aims to amplify the personal connections of visitors and residents to these sites, providing a more enriched and resonant experience.

Featured projects include the Beekman Hotel in NYC, the 2nd Ave Subway in NYC, the Ara Pacis Museum in Rome, Italy, and the TWA Hotel at JFK International Airport.

A creative contemporary rendition, visual explanation + a powerful aesthetic for marketing,

Artist curation and exhibition

In a self-curated exhibition, NARCISSIST NATION at The Bronx Museum of Art, Souter showcased a collection of work across 2100 sq feet. The display featured a series of 40 mirrors inscribed with quotes extracted from personal emails, 10 panels of quotes on boards alongside two films dramatizing episodes based on correspondences and notes from a former lover. Complementing these were 55 daggers crafted on hollow core doors, utilizing printed emails and mixed media. These dagger-shaped artworks symbolized the emotional impact of receiving such messages, echoing the sharp sting they carried.

Artist collaboration

Art direction for photography, and curation for "Empowering Survivors," a photography show in collaboration with LULULEMON and Exhale to Inhale. The event raised funds for Exhale to Inhale, empowering survivors of domestic and sexual violence through yoga and mindfulness.

The showcased photographs featured survivors, inspiring inner strength and healing. Each image created a calming effect, providing support on their journey to empowerment.

This collaboration highlighted the transformative power of yoga and art, promoting resilience and self-empowerment. The exhibition served as a meaningful fundraiser, supporting Exhale to Inhale's work with survivors of violence.

Photographer: Stephen Churchill Downes

Artist collaboration

This project takes place in a historic landmark 38-story skyscraper located in downtown Detroit. This unique endeavor combines artistic design and an acoustic piece that encapsulates the city's rich history and style in an unconventional manner.

The visual element draws inspiration from legendary pairs that define Detroit's cultural legacy, such as manufacturing and the auto industry, Motown, riots, architectural and furniture design, gospel, techno, hip-hop, bankruptcy, and rebirth.

The acoustic element involves an artfully-designed speaker system that doubles as a contemporary sculpture, providing a striking contrast to the building's historic architectural details.

The project features both emerging and established artists from local and global scales, showcasing a diverse and compelling artistic collaboration.

Art Curation

95 Columbus stands as a lively epicenter in the diverse Grove Street neighborhood, surrounded by a plethora of residential, retail, and cultural spots. Its modernized lobby melds natural light, cutting-edge digital access, and heightened security, all emphasizing wellness and productivity.

The three carefully curated art pieces in the lobby synchronize with the property’s historic essence, the varying work and lifestyle patterns of the tenants, and the distinctive spatial characteristics of the lobby. This collection of artworks creates an inviting and visually engaging atmosphere, appealing to both tenants and guests, while highlighting the inherent architectural elegance of the space.

Brand development • Artist collaboration

POTATOMIKE is an innovative online marketplace connecting emerging and established artists with global art collectors. Conceived by curators Pato Paez and Michael Souter, the platform features carefully selected artists known for their original and provocative work. Souter led the brand's development, including identity, strategy, and website design, with insights from artists shaping the platform's approach. It serves as an online marketplace for artists and collectors..

Artist collaboration

Collaborating with STUDIOS Architecture, two vibrant, graffiti-style murals were brought to life to celebrate Major League Baseball's historical and cultural influence, emphasizing themes like "Youth in Baseball" and "The Field."

Crash, known for transforming New York City's landscapes with his pioneering graffiti art, forged a vivid connection between street culture and mainstream society in his pieces. Complementing this, London-based artist Ben Slow, renowned for his poignant portraits reflecting London’s eclectic sub-cultures, added layers of expressive intensity to the murals.

Together, they created compelling artwork that resonates with the enduring cultural significance and timeless charm of baseball.