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V.6: MICHAEL SOUTER

COMBINING EXPERIENCED BRANDING, ARTIST COLLABORATIONS, AND A STUDIO PLAYGROUND.

Collaboration with Rodrigo Flores-Roux, art curation for ODA Architects and a brand refresh for Sparrows Lodge Palm Springs.

WILD MAN MAKES SCENTS, NYC

Eagerly anticipate our Spring 2025 collaboration with the legendary Rodrigo Flores-Roux, the creative force behind Givaudan's iconic fragrances such as Clinique Happy, Donna Karan Black Cashmere, Tom Ford's Neroli Portofino, Ébène Fumé, Jasmin Rouge, Dolce Gabbana Velvet Black Patchouli, Arquiste Misfit, John Varvatos, and the entire Thom Browne collection. The client for this distinguished partnership will be unveiled in, Winter 2025.

420 KENT AVENUE, BROOKLYN

Our bespoke art collection, meticulously curated for Four Twenty Kent Avenue, enhances the living experience in the vibrant heart of Williamsburg, Brooklyn, adjacent to the East River. This architectural achievement, conceived by the distinguished ODA New York, is a thoughtful composition of three multi-dimensional glass towers, where art and architecture coalesce.

SPARROWS LODGE, PALM SPRINGS

Sparrows Lodge's brand revamp by Souter seamlessly pairs modern rustic architecture with artistic elegance. It thoughtfully pays tribute to its 1950s Hollywood heritage, encompassing all aspects from guest rooms to communal spaces, gardens, and an impressive art collection with works by Ruscha, Kelly, Katz, and Baldessari. The branding is direct and effective, clearly reflected in the lodge's signage, marketing materials, and amenities.