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V.2: MICHAEL SOUTER

COMBINING EXPERIENCED BRANDING, ARTIST COLLABORATIONS, AND A STUDIO PLAYGROUND.

ENDSEEN, FRAGRANCE FELT

The Collaboration 
The idea for Endseen was conceived during the Covid-19 pandemic when floral designer Nicholas Campbell began to miss the daily journeys his craft had taken him on. By then, his love of flowers had shifted toward the art of fragrance, which led him to explore new ways to infuse the sensorial elements of scent into everyday life. 

In order to realize his vision, Campbell joined forces with Michael Souter, a multi-disciplinary designer with an extensive portfolio in branding, packaging design, and art curation. Together, the two ideated Endseen from concept to company, collaborating on a distinctive brand identity and captivating visuals focused on establishing Endseen as more than just a new label in self-care but rather a unique philosophy all its own.

Fragrance Felt 
Even though fragrance is invisible, the scents we surround ourselves with reveal key elements of who we are. And because scent affects the area of the brain associated with both emotion and memory, it has the power to uplift, relax, soothe, stimulate, and inspire. As a result, fragrance reveals vital elements of who we are without saying a word.  

The Name
“End Scene” is a term commonly used at the end of film and TV scripts, denoting the end of a scene, the moment when the acting stops and the authentic self takes over. It’s this precious moment that empowers our self-care moments to be truly healing. 

The Scents
Created by renowned perfumer Richard Herpin, the three core fragrances—Out of Office, Clairvoyant, and Turndown Service—capture the essence of some of life’s most distinct, unique moments, thus inspiring us to gain enhanced awareness of our own moments. 

The Presentation
Endseen strikes a balance between a modern, minimalist aesthetic and function of luxury, thus creating a holistic self-care experience designed to complement rather than challenge one’s environment. To capture this unique angle, Souter engineered the look and feel of the brand to mirror the fashion and beauty editorials of the 1970s in a contemporary way, an era characterized by strong design, bold features, and headstrong perspectives, as well as the minimalist approach of the Bauhaus school of architecture.

Endseen is a collection of self-care products that tells our stories through the power of fragrance. Nourishing ingredients are blended harmoniously with unique scents to create a selection of products that evoke feelings of passion, peace, and possibility.