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V.1 DECEMBER 2022
ARTIST COLLABORATIONS / ART CURATIONS / BRAND DEVELOPMENT

Michael Souter is an art advisor who curates collaborations between brands and artists. He works with both established and emerging brands to define key objectives for brand identity and activation, interpreting them in unique, innovative ways that focus on audience engagement and successful brand evolution. Souter produces a variety of unique media, including installations, art curation and commissions, and capsule collections. With experience working alongside Fortune 500 clients, he remains attuned to today’s needs with a clear focus on the future.

Jack Chin Barker + Crayola: Drawing upon the conceptual value of the You Pick 24 Count Crayons series, this innovative project paired emerging 16 year-old American artist Jack Chin Barker with the iconic Crayola brand to create a capsule collection of products and merchandise designed to elevate the Crayola name to the global artistic community. Each product featured a version of Chin’s collection of “Monstars” characters intended to represent our unique identities and celebrate differences and diversity. 

ENDSEEN: Souter recently made a foray into the beauty and wellness sector as co-founder of Endseen, a collection of self-care products designed to tell our stories through fragrance. Nourishing ingredients, blended harmoniously with expertly-crafted fragrances that evoke feelings of passion, peace, and possibility, presented in artistically-designed packaging inspired by modern art and architecture.

The Franklin D. Roosevelt Four Freedoms Memorial celebrates the Four Freedoms President Roosevelt articulated in his 1941 State of the Union address. We partnered with Executive Director Howard Axel to design an art program that draws upon the intrinsic aspirations of the FDR Four Freedoms Park to increase engagement with both public attendees and the press, and which can be replicated annually with new and relevant themes.