Souter/Partners worked closely with the leadership team at Ivy Exec to clarify and align the brand at multiple levels -- both visually and verbally. Through positioning development, audience segmentation strategies, and product messaging hierarchies, a long-term foundation was developed to clearly express the unique value of the brand to both members and prospects. Additionally, a completely new, clean and bold visual design was created for the site to ensure competitive differentiation and organize all the site’s features and functionalities in a clear and energizing way.
